Apple missed ‘easy money’ by failing to ship the HomePod

Apple missed ‘easy money’ by failing to ship the HomePod

One Apple investor says he’s more certain about the organization than he was a year prior — aside from one “colossal disappointment”: not shipping the HomePod in time for the occasions.

Apple said in November that the $349 keen speaker, initially slated for December discharge, will now ship to the U.S., U.K. furthermore, Australia in mid 2018. Never one to surge shipments, the organization has basically said it needs “somewhat more time before it’s prepared for our clients.”

A prototype of Apple's new HomePod is displayed during the 2017 Apple Worldwide Developer Conference (WWDC) at the San Jose Convention Center on June 5, 2017 in San Jose, California.

“Definitely, it’s a major ordeal, since it’s income sans work,” Ross Gerber, CEO of Gerber Kawasaki Wealth and Investment Management, told CNBC’s “End Bell” on Tuesday. “It was asked for by a few relatives of mine, and we needed to get them the Google or the Sonos or the Amazon. Not having the Apple item as basic as this is an immense disappointment for them. What’s more, this has been my feedback of them in the course of the most recent year or two … kind of being receptive, versus proactive, in advancement.”

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On many fronts, Gerber (who is an Apple shareholder on behalf of himself and his firm) is optimistic. He forecasts a “great quarter,” noting that a “ton” of iPhone users have yet to upgrade their older phones.

The company released 3 new models of phones this fall, including one that’s more expensive than ever. And with AirPods and Apple Watch, it has more products to sell than it has in a while. Then there are less-obvious changes, such as an improving revenue stream in the App Store and changes to the tax code, that some analysts say are big underlying advantages for the company.

That all makes it hard to predict how the company will fare financially.

But for one Apple competitor, the evidence of success is already apparent. Amazon said on Tuesday it had sold “tens of millions” of devices over the holiday season powered by smart assistant Alexa. For context, Apple sold 13 million iPads during the 2016 quarter ending in December, and 78 million iPhones.

Max Wolff of Disruptive Technology Advisers told “Closing Bell” on Tuesday that he doesn’t see Apple’s iPhone approach this year as problematic, predicting the iPhone maker will remain the “pace setter” in phones.

But he agreed that Apple’s long-term reputation as an innovator could be tarnished by the HomePod’s absence.