Apple News May Expand Ways Publishers Can Sell Ads

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Apple News May Expand Ways Publishers Can Sell Ads

Hasil gambar untuk apple newsMac News draws in a great many month to month perusers on iPhone and iPad, yet a few distributers have been hesitant to receive the stage because of restricted income and bothers putting promotions close by content. Luckily for distributers, that could soon change.

Promotion Age reports that Apple in the long run intends to enable distributers to utilize the advertisement tech they as of now utilize on their locales, for example, Google’s DoubleClick for Publishers, to convey outsider advertisements in the Apple News application. The report, refering to various anonymous distributers, claims Apple likewise plans to empower micropayment choices so individuals can get to articles “for pennies at once,” yet no particular points of interest were given.

The progressions, which supposedly stay no less than a couple of months from being executed, could prompt expanded income for distributers, who thus may observe taking an interest in Apple News to be more beneficial.

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Apple recently updated its Advertising Guide for Apple News to indicate that third-party ad tags can be used to serve third-party Standard, Double, Large, MREC, Interstitial, IAB 300×250, and IAB 728×90 ads on iOS 10.3 and above.

Apple News, which aggregates stories from multiple publishers, is currently available in the United States, Australia, and United Kingdom.

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